Fractional ownership of high-end vacation/second homes is the upscale cousin to timeshare and a popular second home ownership option throughout the U.S., Canada, Europe, and the Caribbean. While wholly-owned vacation homes have been traditionally viewed as the optimum investment, in desirable areas they have become increasingly expensive, out-pacing discretionary income for a large majority of U.S. households. The amount of time a second home is used is also at issue, as owners will budget upkeep into the equation on a per-week-of-use basis. A formal approach to shared ownership was developed about 25 years ago. Within the genre’s evolution, “Timeshare” and “Fractional” have become interchangeable terms, although neither catch phrase is particularly popular with Baby Boomers who represent the primary buyer. Thus, the Private or Resort Residence Club has become the vernacular of choice for upscale fractional ownership products. Interestingly, while the product has traditionally been part of the resort model, private communities are now offering this affordable program as an entry level product that permits potential residents to “kick the tires” so to speak.
Resort real estate practitioners believe that the shared-ownership industry will rebound rapidly and with vigor as the economy makes its way through recovery. Reasons for this opinion are varied but focus largely on the product concept, which is founded in ease of ownership, flexibility, and personal use rather than speculation and investment. Lock and leave, hassle-free vacation home ownership enhanced by high-quality services and amenities would not be expected to go out of vogue anytime soon, and remains a popular second home option within the upscale resort environment. The shared-ownership product appeals to a broad audience and levels the playing field for those that cannot afford a whole ownership product in a luxury resort environment, or can’t justify owning a second home that goes unused most of the time.
Hampton Lake Amenities
Recently introduced shared-ownership products include The Sanctuary at Hampton Lake, located within the private Hampton Lake community in South Carolina’s lowcountry. The 25 Club residences will be offered in 1/8 shares starting at $175,000 during the introductory period. All homes are 3,100 square feet and are accessorized right down to the bicycles and golf cart waiting in the garage. The units provide for comfortable sharing with two master suites and a study on the main level and a “bunkhouse,” bath, and owner storage on the second floor. A full-service concierge program will be available and residents will have full membership privileges at all of Hampton Lake’s recreational spa and fitness facilities, including access to the adjacent championship Pete Dye Signature golf course at Hampton Hall.
